Survey software allows the designing, planning and organizing of surveys. It helps conduct electronic surveys and polls to test new products, or assess marketing effectiveness. It is an excellent way of gauging user preferences via feedback questionnaires with features like multiple question types, reporting, analytics, survey builders, customizable templates, email marketing, and question branching.
Cloud and on premise deployment options are available for the software. Survey software may further have multiple feedback formats and advanced reporting tools along with intelligent survey logic, piping, randomization and question morphing.