Social Media Marketing Software

Social media marketing software helps manage and automate online campaigns. It assists in creating and tracking of these campaigns through social media sites like Facebook, Twitter, LinkedIn, YouTube, etc. it comes with functionalities like analytics, automated publishing, conversion tracking, customer targeting, keyword filtering, campaign management and post scheduling.

It has both on premise and cloud hosted deployment options. Its other advanced features consist of social listening and monitoring, sentiment analysis, enhanced customer profiles,  and multi-channel management.