Email Marketing Software

Email marketing software allows users to manage and automate emailing to stay connected, update and strengthen communication with existing and potential customers. It has main functionalities that include contact database, mass email delivery, subscribe or unsubscribe, CAN-SPAM compliance, and mailing list management.

The software has witnessed a major shift from on premise to a rapidly growing adoption of cloud based deployment options. It has other capabilities like template management, and reporting and analytics.